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New Era Trading Co
Sitabuldi, Nagpur, Maharashtra
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Our Products

UltraTech OPC Cement 43 GradeYes! I am interested
OPC (43 Grade) can be used in all kind of Concrete constructions – such as RCC, precast concrete and prestressed concrete, Slip form constructions, all kinds of Masonry works, manufacture of cement based products such as pipes, tiles, blocks etc.
Wall Care PuttyYes! I am interested
The elegant décor of your home can be easily marred by the eyesore 
of flaking, ruining the expensive coats of paint on your walls.

A ideal wall putty is judged and chosen based on some essential qualities like durability, bonding, finish, coverage, water resistance, ease in application and pricing. Birla Wall care putty, with its intrinsic characteristics of strong binding with building surfaces, smooth finish, extensive coverage, superior refractive index, non hygroscopic composition, paint friendly nature, simple & facile application procedures and competitive pricing stands second to none.

Birla White wall care putty offers the best putty for walls as suggested by its qualities, at affordable wall putty price It took pioneering years of research, innovation, testing and adopting intricate manufacturing procedures and models to make the wall putty price competitive enough without compromising the high quality standards maintained by Birla wall care putty.

 Birla wall care putty ensures the true depiction of wall putty colours as the salient chosen surface colour due to its high refractive index.

After meticulous research and study Birla wall care putty developed a simple five step application procedure to suit all regions and circumstances. This makes it the most no nonsense and most effective procedure of the palpable procedures in use today.

Birla White wall care putty is white cement based water resistant putty and moreover the incorporation of extra HP polymers and special chemicals make it an unparalleled product. When moisture seeps through the insides of a wall and reaches the paint surface, causing the colour coat on putty surface to crack making the wall appear old and dull. Even worse, these walls become a breeding ground for fungi.

To fight this problem in the most effective way, Birla White Wall Care Putty has developed a formula with Extra HP Polymers. This unique formulation doesn’t allow water molecules to reach the paint surface, keeping your walls drier, safer and as beautiful as ever.

Birla White Wallcare Putty offers you total protection against flaking. Its superior quality makes it the only putty in India to meet global standards. As a white cement-based putty, it binds strongly with the base plaster, even if the surface is damp, and forms a protective base. It fills up the fine pores in the walls and ceiling, gives you smooth and dry surface to paint on. With an effective protection against flaking, you are assured of aesthetic interiors at your dream home for years to come.

Better adhesiveness and durability, which increases the life of paints
Does not require any curing after application
With extra HP polymer, it has a superior water resistant property
Binds strongly with the base plaster, even if the surface is damp
Gives surfaces a smooth and glossy finish
Zero VOC & Green product, hence prevents health hazards .
Prevents flaking
Prevents the growth of algae and fungi
Resists dampness on painted surface
Applicable on moist surfaces
Effectively reduces the consumption of paints
Accepts any kind of paint or distemper application on it
Possesses anti-carbonation property
Ideal for finishing and decorating exterior and interior walls of all kinds
It's perfect for homes, offices, bungalows, outhouses, farmhouses, stadiums, shopping malls, technology parks, educational institutes, airports, railway stations, theatres, exhibition halls, flyover walls etc.
Can be used on repainting (after removing the existing paint and base coat) as well as freshly painted ones
Weber Set Nova White Standard Tile AdhesiveYes! I am interested
Laticrete 290 Premium Floor And Wall Thin-set AdhesiveYes! I am interested
A high performance dry set adhesive to be mixed with water or latex for installing medium & large format ceramic tiles, vitrified tiles, marble and stone on floors and walls. Combine with LATICRETE®73 Crete Admix for improved performance or with LATICRETE® 333 Super Flexible Latex Admix for use on Plywood.
Concrete Cover BlockYes! I am interested

In order to append and respond to the diverse demands of clients, we are able to offer Concrete Cover Block. The offered range of concrete cover blocks is designed utilizing high grade components at trustworthy vendors of the market. In addition to this, the offered range is known for rendering long life to our construction due to its different favorable features.



AC Corrugated SheetYes! I am interested

We are a reckoned name, which is readily engaged in delivering AC Corrugated Sheet at customers' premises. The offered range of AC corrugated sheets is developed by dependable vendors, who ensure to utilize high grade raw material and innovative techniques in complete adherence with the international quality norms and standards. Moreover, the offered range of AC corrugated sheets is best suited for home furnishings, safety fixtures lighting fixtures and various allied applications.




Hydroproof Xtra Waterproofing ChemicalsYes! I am interested

HYDROPROOF XTRA Packing In 0.5 lt./1 lt./5 lt./20 lt.
Hydroproof Xtra is formulated to be mixed with cement on site or simply brush applied over concrete or masonry surfaces to provide an effective waterproof membrane.

Non - toxic, non-flammable and user friendly

Provides a tough, impermeable waterproof membrane

Can be applied by brush, on horizontal and vertical surfaces

Excellent adhesion to concrete and masonry surfaces

Protects concrete and mortar from natural elements such as wind, rain, sunlight

Breathable - allows inside water vapour to escape

Nitocote EP140 Milky White (4.5l)Yes! I am interested
Uses Nitocote EP140 is used as a hygienic and chemical resistant coating for steel tanks, concrete walls, concrete and metal columns, sluices and ducts. Advantages „ Excellent adhesion - Compatible with all substrates. Can be applied directly on to mild steel and concrete „ Hygienic & Aesthetic – Forms a smooth, glossy and easy to clean surface on curing „ Chemical resistant – Proven against a wide range of industrial chemicals Description Nitocote EP140 coating is based on solvented epoxy resins specially formulated to provide a durable coating suitable for application to both vertical and horizontal surfaces. It cures to form a smooth hygienic film with good resistance to a wide range of mineral and organic acids, fats, alkalis and oils.
Welcome to

New Era Trading Co

  • Nature of BusinessWholesale Trader
  • Total Number of EmployeesUpto 10 People
  • Year of Establishment2004
  • Legal Status of FirmPartnership Firm
  • Annual Turnover2011-12 Rs. 5 - 10 Crore Approx.
  • GST No.27AAAFN5994J1ZR

Incorporated in the year 1972, we, New Era Trading Company, are counted among the prominent organization engaged in trading and supplying a comprehensive assortment of Building Materials, Construction Chemicals, Tile Adhesives and Grouts and wide range of Adhesives. Under this range, we offer Cement, White Cement, Tile Adhesives, Fosroc Construction Chemicals, Special Adhesives, to name a few. The entire range is sourced from the reputed vendors of the market who employ superior grade components, advent tools and modern machinery during the production period. Further, these vendors assure that the products are in compliance with the global quality standards. Owing to this, our products are widely acknowledged by the clients for low maintenance, exceptional strength and durability. We are backed by an efficient workforce which assists us in catering to the variegated demands of the customers in an efficient and effective manner. These professionals are selected after a strict examination process and hence strive hard to achieve the organizational goals.

Our procuring experts conduct deep market surveys to select the trusted vendors of the market, to be our future associates. Further, our team members frequently interact with the clients to know their exact requirements and convey their specifications to the vendors, so as to serve them accordingly. Additionally, we follow ethical trade practices, fair business deals and provide the customers with flexible transaction options. Owing to this, we have been able to muster a wide client base all across the country.


New Era Trading CoNew Era Trading Co



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New Era Trading Co
Shaikh Fakhruddin Fidvi  (Partner)
Ghat Road
Sitabuldi, Nagpur - 440018 , Maharashtra , India
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