New Era Trading Co
Sitabuldi, Nagpur, Maharashtra
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Birla White

We are a prominent enterprise, which is engaged in offering Birla White Building Material to the respectable clients. The offered range is known for rendering artistic expression in architectural design to the next level. Offering pristine white canvas for crafting architectural elegance, the offered range is appreciated for its exceedingly high refractive index and high opacity. Also, the offered range imparts brilliant luster and a smooth finish to surfaces, even when blended with pigments.

Products incorporated in this range are mentioned below:

  • BirlaWhite Cement
  • Birla WallCare Putty

Wall Care Putty

Wall Care Putty
  • Wall Care Putty
  • Wall Care Putty
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Product Details:

Minimum Order Quantity5 Bag
Putty FormPowder
CategoriesBuilding Coating, Wall Coating
Packing Size40 Kg

The elegant décor of your home can be easily marred by the eyesore 
of flaking, ruining the expensive coats of paint on your walls.

A ideal wall putty is judged and chosen based on some essential qualities like durability, bonding, finish, coverage, water resistance, ease in application and pricing. Birla Wall care putty, with its intrinsic characteristics of strong binding with building surfaces, smooth finish, extensive coverage, superior refractive index, non hygroscopic composition, paint friendly nature, simple & facile application procedures and competitive pricing stands second to none.

Birla White wall care putty offers the best putty for walls as suggested by its qualities, at affordable wall putty price It took pioneering years of research, innovation, testing and adopting intricate manufacturing procedures and models to make the wall putty price competitive enough without compromising the high quality standards maintained by Birla wall care putty.

 Birla wall care putty ensures the true depiction of wall putty colours as the salient chosen surface colour due to its high refractive index.

After meticulous research and study Birla wall care putty developed a simple five step application procedure to suit all regions and circumstances. This makes it the most no nonsense and most effective procedure of the palpable procedures in use today.

Birla White wall care putty is white cement based water resistant putty and moreover the incorporation of extra HP polymers and special chemicals make it an unparalleled product. When moisture seeps through the insides of a wall and reaches the paint surface, causing the colour coat on putty surface to crack making the wall appear old and dull. Even worse, these walls become a breeding ground for fungi.

To fight this problem in the most effective way, Birla White Wall Care Putty has developed a formula with Extra HP Polymers. This unique formulation doesn’t allow water molecules to reach the paint surface, keeping your walls drier, safer and as beautiful as ever.

Birla White Wallcare Putty offers you total protection against flaking. Its superior quality makes it the only putty in India to meet global standards. As a white cement-based putty, it binds strongly with the base plaster, even if the surface is damp, and forms a protective base. It fills up the fine pores in the walls and ceiling, gives you smooth and dry surface to paint on. With an effective protection against flaking, you are assured of aesthetic interiors at your dream home for years to come.

Better adhesiveness and durability, which increases the life of paints
Does not require any curing after application
With extra HP polymer, it has a superior water resistant property
Binds strongly with the base plaster, even if the surface is damp
Gives surfaces a smooth and glossy finish
Zero VOC & Green product, hence prevents health hazards .
Prevents flaking
Prevents the growth of algae and fungi
Resists dampness on painted surface
Applicable on moist surfaces
Effectively reduces the consumption of paints
Accepts any kind of paint or distemper application on it
Possesses anti-carbonation property
Ideal for finishing and decorating exterior and interior walls of all kinds
It's perfect for homes, offices, bungalows, outhouses, farmhouses, stadiums, shopping malls, technology parks, educational institutes, airports, railway stations, theatres, exhibition halls, flyover walls etc.
Can be used on repainting (after removing the existing paint and base coat) as well as freshly painted ones
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Birla White Cement

Birla White Cement
  • Birla White Cement
  • Birla White Cement
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Product Price :Get Latest Price
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Product Details:

Minimum Order Quantity10 Bag
Packaging Size50 KG

Birla White Cement gives your walls the most desirable look & surface finish at the most affordable price

Birla White Cement as the name suggests is White Portland Cement produced in our manufacturing units, set up using most advanced technologies and state of the art manufacturing processes. It’s super fineness and superior whiteness makes it the most preferred product for architects, engineers, designers, contractors, masons, painters alike. Its exceedingly high refractive index and high opacity imparts brilliant lustre and a smooth finish to surfaces, even when blended with pigments. All these qualities bring out the creative genius in architecture, designing and complement the skill of the workers involved in construction of structures and buildings.

The use of White Portland Cement has increased manifold in recent years. Added to it comes the commercial viability of its use in projects. Birla White cement offers value for money in terms of competitiveness and affordability in White Cement prices prevailing in the market at any given time. The cumulative effect is the freedom from hurdles and glitches in the path of creativity and affordable pricing. The pristine white and smooth surfaces made possible by the use of Birla White Cement gives the liberty to play with wide palette of colours, textures, shapes and sizes. Birla White is the most preferred White Cement for decorative paints, plasters, mosaic tiles, terrazzo flooring and white cement based value-added products.



  • It has a superior whiteness of 89+ Hunter Scale
  • It has a high refractive index
  • It has a high compressive strength of 60 MPa
  • It has superior fineness in the 370 – 400 Blaine
  • It possesses high opacity that imparts a brilliant lustre
  • It offers freedom to create designs
  • Better countenance of the wall faces with any colour and depicting the true tone of pigment
  • Less consumption of Pigment
  • Higher fineness- better dispersion of pigment, Better coverage
  • Higher Strength-less cement consumption for targeted strength
  • Birla White makes your floor space a personal work of artWalls
  • Birla white gives you long lasting wall and everlasting Pride!
  • Birla White has stretched its practicality across wide spectrum of creative options

Additional Information:

  • Packaging Details: 50 KG/ 25 KG/ 5 KG
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Reviews & Rating



Reviewed by 26 Users

  • 5★27%
  • 4★11%
  • 3★8%
  • 2★23%
  • 1★31%
  • User Satisfaction
  • Response40%
  • Quality     100%
  • Delivery   100%

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Supplier unable to supply in my location

Response from Seller (22-March-22)

since we have not done any dealing, request to please rate us 5 stars

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Shaikh Fakhruddin Fidvi (Partner)
New Era Trading Co
Ghat Road
Sitabuldi, Nagpur - 440018, Maharashtra, India

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